SSS Friction Consulting
Career timeline

1994 — 2024. Thirty years, one continuous arc.

From Graduate Trainee to Vice President of R&D, with milestones spanning OEM approvals, European regulatory certification, sustainable formulations and early EV braking work.
  1. Graduate Trainee

    Began career in the friction industry R&D division, learning formulation, manufacturing and validation from the ground up.

  2. Senior Manager — R&D

    Led formulation development programmes and process establishment for commercial vehicle drum linings and disc pads.

  3. Assistant General Manager — R&D

    Expanded scope into raw material development and validation infrastructure, including dynamometer and vehicle testing.

  4. General Manager — R&D

    Secured ECE R90 regulatory approval for the European aftermarket and delivered OEM approvals for Tata Motors, Daimler India, Eicher Motors and Ashok Leyland.

  5. Vice President — R&D

    Owned the full R&D charter — formulation, process, validation, mentorship — across passenger and commercial vehicle programmes for Indian and international markets.

  6. Independent Consultant

    Now advising deep-tech startups, OEMs and Tier-1 suppliers on friction, tribology and composite material programmes worldwide.

Selected milestones

What the years actually shipped.

  • 01OEM approvals secured: Tata Motors, Daimler India, Eicher Motors, Ashok Leyland
  • 02ECE R90 regulatory approval delivered for European aftermarket
  • 03Copper- and lead-free formulations using metal sulfide chemistries
  • 04High-strength carbon fibre integration into next-generation friction materials
  • 05Euro 6-compliant OEM-fitted formulations for multiple vehicle makers
  • 06EV braking programmes — early work on regenerative braking noise control